Chapter 11. Mailchimp integration

More than 5 million people use Mailchimp to design, send, and track email marketing campaigns. Keep your Mailchimp and SpinOffice data updated with this new integration from Mailchimp. Manage subscribers, bounces, and more.

11.1 What can you do with it?

11.2 How does it work?

11.3 Find or Generate your MailChimp API Key

11.4 Available for all users

11.1 What can you do with it?

SpinOffice’s integration with Mailchimp allows for two-way interaction between your customer database and your email list(s). Build highly specific filters in SpinOffice and share them with Mailchimp.

1. Import Mailchimp contacts to SpinOffice based on list(s).
2. Export SpinOffice contacts to Mailchimp mailing list(s) based on filters. 
3. Add hard bounces to SpinOffice contacts’ profiles.

Manage email contacts and campaigns with SpinOffice’s Mailchimp integration. Use this integration to segment your lists based on profiles of contacts in SpinOffice CRM.

11.2 How does it work?

It’s easy! Open the module in SpinOffice, go to menu item Extra -> Mailchimp, enter your Mailchimp API Key, connect and select one of the above options.

11.3 Find or Generate your Mailchimp API Key

If you want to set up an integration with your Mailchimp account, you'll need to generate an API key. Users with Manager permissions can generate and view their own API keys. Users with Admin permissions can also see API keys for other account users. Below, you'll learn how to grab an existing API key or generate a new one.

1. Log in to your Mailchimp account
2. Click your profile name to expand the Account Panel, and choose Account.
3. Click the  Extras drop-down menu and choose API keys.
4. Copy an existing API key or click the Create A Key button.
5. Name your key descriptively, so you know what application uses that key.

11.4 Available for all users

This integration module is available for all our users. Importing Mailchimp contacts to SpinOffice is free of charge, but for each new exported SpinOffice contact to Mailchimp you pay one credit. Let’s give a worked example of a monthly export.

You would like to send out a monthly mailing to all your customers via Mailchimp. The first time you will have to export all your 200 customers from SpinOffice to a Mailchimp mailing list. We charge you for one credit per exported contact, so this initial action will cost you 200 credits ($10). Next month, with 5 new happy customers who need to be added to mailing list in Mailchimp, you export the same filtered group to Mailchimp again. This action will only cost you 5 credits ($0.25), so you only pay for the new exported contacts.

As you can see, in general it will mean that the first target group export will cost you several credits. For recurrent exports only new contacts will be paid for via credits.

Watch this tutorial in which we show details about the Mailchimp integration.